Story & concept

AUGET is above all a life story & the meeting of 2 people.

On the one hand, Marie, an assistant perfumer for several years, has worked on numerous projects to create prestigious perfumes by collaborating with major groups. For Marie, the world of perfumery and fragrances in general has always been a passion.

On the other hand, François, a digital consultant, worked in an agency for 7 years in communication and marketing, creating tailor-made tools for large CAC 40 groups, then embarked on entrepreneurship by launching a digital consulting company and a coworking portal.

Over the years, in addition to having a common life project, Marie & François have wanted to create something together. A baby would probably have been easier, but they chose a difficult path: starting a business.

AUGET was born from this osmosis: the passion of one and the desire to build the other. Our 2 worlds have joined together in the same project!

Launching a candle brand is not an easy task: the scented candle market includes very strong competition with strong seasonality.

So we had to find a different concept, we wanted to transform an everyday object into a unique product, a timeless product that looks like you, that allows you to identify yourself or a loved one, that speaks to you, that makes you vibrate… in short an object that makes you feel emotions!

The meaning of AUGET comes from Augé, the daughter of Chronos in Greek mythology, which is the first light of day.

The hard part was done, finding a concept & a name! It is now necessary to manufacture original & quality products.

Here is our first range of scented candles: